With the aim to develop a stronger brand vision, HUGO BOSS has consolidated its brand portfolio to move forward with two brands: BOSS and HUGO. This two-brand strategy emphasizes the company’s roots and will make it simpler and more intuitive for our customers to understand the product offerings. HUGO BOSS is a company with a rich tailoring background, and this will remain as a core component of the offering from both brands. But each one offers its own signature style and its very own message.
BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure.
BOSS Menswear has reached icon status for its tailoring, but offers more than the perfect suit. The collections also feature casual and athleisure pieces, presenting a complete wardrobe for fast-paced modern lifestyles. Tailoring and sportswear are brought together in a look that is ready for whatever the day may hold.