BaByliss is a brand that embodies the idea of professional haircare. For more than 50 years now, BaByliss has been working with hairstyling professionals and developing professional products that combine leading edge technologies with design.
BaByliss is the only brand to make available, to non-professionals, technologies that have until now been the sole preserve of hairstylists. By observing how styling appliances are used in the demanding and intense environment of salons, BaByliss develops high-performance, ergonomic and rugged appliances that look like those used by professionals.
Over the years, BaByliss has become a leader on the global market in haircare, as well as the bestselling brand in Europe and Middle East when it comes to hair straightening. BaByliss products are now used for beauty and haircare both at home and in hair salons in over 60 countries worldwide.