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Joining Forces to Invigorate the Writing Instruments Market
With a reputation as an esteemed stationery and business to business brand in the USA, Franklin Covey joined forces with Cross in 2010 to launch a stunning new collection of quality, affordable writing instruments in the UK.
This unique relationship was created to rejuvenate the UK's entry-level, refillable pen category.
While Cross focuses on the near luxury segment, Franklin Covey was built on strong consideration of price conscious customers. Creating distinction from the Mass market, and enabling refillable pens.
To drive success in this category, Franklin Covey's strength and global status have been combined with Cross' fine writing strategies at key price points. New Franklin Covey writing instruments have been designed with Cross' core values in mind and these include: quality, design, innovation, full assortment, packaging, promotions, value-for-money, quality, customisation and lifetime mechanical guarantees. Each new range in the Franklin Covey collection features a unique design in a selection of finishes and technologies.
All Franklin Covey Pens Carry lifetime mechanical warranty.