Jashanmal Opens First LK Bennett Store East of Paris in Mirdif City Centre

(Photo credit: The National)

As part of a recently signed franchise agreement Jashanmal has opened the first LK Bennett store east of Paris in Dubai's Mirdif City Centre.

"We have a lot of customers in the UK who are Emirati so we know that our products appeal here," says Robert Bensoussan, the chairman of LK Bennett. "We also have a lot of customers buying our bags and the clothing, so we believe there is a good client-base, plus we have a fantastic relationship of price to quality and that's what counts."

The successful opening event was attended by members of the UAE fashion press, fashion bloggers and VIP customers.

It is the first of several stores planned in the region with future locations ear-marked in Abu Dhabi and Kuwait.