The Jashanmal "J" is a stylized representation of the Arabian Gulf coastline with dots that indicate the locations of our original
stores. The diamond shaped container denotes the premium and luxury sectors in which the group operates.
The Jashanmal 'Diamond' Icon stands for premium appeal, rich heritage and youthful passion. This brand mark denotes fluidity,
dynamism and represents the brand as always young/always in motion. The J connotes the first letter of the brand's name.
The logo is showcased in a sharp and bold font with a deep blue, which denotes leadership, corporate prowess and integrity.